Nissan’s commercial lasts 4 hours and is succeeding on the web
The brand has worked with Google, the animation studio Titmouse and the agency Mayda
Nissan’s commercial to promote the Ariya electric SUV lasts four hours and is taking off on YouTube.
Globalization caused by total interconnectivity has allowed many artists to find their place and time; and along the way to thousands of fans who otherwise would never have met. This is the case of the popular YouTube channel Lofi Girl. This channel offers live broadcasts of relaxing music with anime illustrations of a girl who writes or rests with her cat.
For their part, brands do not hesitate to look for new ways to reach their public and scrutinize the Internet in search of the latest trends. This is the case of the latest Nissan commercial posted on YouTube; which lasts 4 hours and has more than 17 million views.
“Enjoy the Powerfully Peaceful ARIYA” is the title of Nissan’s commercial for the Lofi Girl channel. Google, the Mayda agency have collaborated in its creation and the animation has been in charge of the Titmouse studio.
The campaign aims to promote the brand’s new electric SUV, the “Ariya”. One of the main features of this model is that its electric batteries last four hours. Precisely the duration of the video posted on YouTube.
The piece is inspired by the aesthetics of the Lofi Girl channel and represents it with a girl driving a car from the brand and to the rhythm of relaxing music. The constant loop allows you to see billboards advertising the Nissan Ariya and other captivating items.
Watch | YouTube
