Powerade advert is an emotional story about the return of Simone Biles: “The Vault”
The brand celebrates the return of the gymnast with an eye on the Olympics
The Powerade advert with Simone Biles is a reflection on her physical and mental state.
At the 2020 Tokyo Olympic Games all the alarms went off: Simone Biles, the acclaimed Olympic medalist, decided to take a break from her career right in the middle of the event. The reason? mental health problems. This situation sparked a global conversation about the pressure on elite athletes.
Now he returns to participate in the 2024 Olympic Games to be held in Paris. And she does it with a Powerade campaign in which she reflects on his career, his physical state and his mental state.
“The Vault” is the title of the Powerade advert featuring Simon Biles. A campaign that celebrates the return of the popular gymnast, called to mark an era and who she ended up abandoning due to mental health problems.
Under the motto “Pause is Power”, the isotonic drink brand owned by Coca-Cola presents us with a spectacular advertising campaign. The athlete faces all the expectations and pressures that professional athletes suffer. She manages to isolate the noise to focus on her training routine.
The Powerade advert with Simon Biles shows us the human side of the gymnast, with a sequence of images of her personal life alternating with slow motion movements doing her exercises. Throughout the piece, we hear the athlete’s voice-over: “I felt broken, that’s why I decided to take a break. I was only celebrated for my victories, and now also for being human, for being vulnerable.”
La marca inicia así una seria de historias personales de muchos atletas con la mirada puesta en los Juegos Olímpicos de París. “Team Powerade” es el nombre de la iniciativa que juntará estrellas como el nadador chileno Alberto Abarza, la estrella de fútbol neozelandesa CJ Bott o la ciclista francesa Mathilde Gros.
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