Multiple clones of Kim Kardashian star in SKIMS advert
The Wieden + Kennedy Portland agency has been in charge of the advertising campaign
Clones of Kim Kardashian star in the adver for the underwear brand created by the model.
It is usually common for big celebrities to launch their own clothing, lingerie or cosmetics brands. We have the last example in the Fenty Skin campaign, the cosmetics brand owned by Rihanna, the protagonist of her advertisement.
Now we know SKIMS, an underwear brand created by model Kim Kardashian five years ago. In her campaign broadcast during the Oscars ceremony we see how clones of the model star in different tests of the product.
“Klones” is the title of the SKIMS advert created by the agency Wieden + Kennedy Portland, an agency that won the account thanks to a pitch presented to the brand. It is the brand’s first advertisement on television and it is accompanied by frenetic growth in recent years.
The SKIMS advert takes place in a secret laboratory inside a spaceship. In it we will see multiple clones of Kim Kardashian carrying out all kinds of tests. Each character works to fine-tune the products and guarantee their highest quality.
The entire campaign moves to the rhythm of the song “Dream Weaver” by Gary Wright, written in 1975; which gives a “spatial” touch to the piece. Directed by Frank LeBon, the SKIMS ad starring the clones of Kim Kardashian is taken care of down to the smallest detail. The model spent three days on set filming each of the scenes.
Watch | SKIMS advert review on YouTube
