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Adidas unveils its global campaign with Beyoncé, Salah and Ninja

Adidas y Beyonce | Impossible is Nothing

Adidas and Beyoncé present the brand’s new global campaign in which Salah, Ninja and even Silicon Valley will also participate.

“Impossible is Nothing” is the slogan that Adidas has used since 2004. Nike’s marketing and advertising strategies had left the German firm one step behind. To rekindle their positioning and attract a young audience between 12 and 24, they launched the slogan that would change the future of the brand. With “Impossible is Nothing” they left us four of the five best Adidas ads in their history.

Now, Adidas presents its new global campaign. Accompanied by the already inseparable “Impossible is Nothing”, the brand wants to reflect the strategy that will define its activity until 2025. The values it will defend will be those of credibility, inclusion and sustainability. For this he has made up to 15 different advertising pieces with the presence of prominent personalities in different fields such as sports, culture or Silicon Valley entrepreneurs.

Adidas and Beyoncé come together to present the main piece, one of the celebrities represented and among which are Mohamed Salah, Paul Pogbla, the All Black rugby team, the WNBA or entrepreneurs from Silicon Valley. These pieces are filmed in a documentary style and collect archive images from home videos. They are accompanied by a voiceover with stimulating and motivational messages based on the stories of the protagonists.

These embody values such as inclusion, sustainability, and credibility in their communities. According to the brand on its website: “We believe that through sport we can change our lives, overcome our limits, include ourselves and unite thanks to sport. Create a more sustainable world. We are optimistic rebels who act to create a better future all together. We see a world of possibilities where others see only the impossible. “

Adidas and Beyonce

The star piece of the new Adidas advertising campaign stars Beyoncé. The artist contributes home videos where you see a little girl who is passionate about dancing. The piece starring Beyoncé is about rebellious optimism, rooted in Adidas’ purpose around the power of sport to change lives.

Adidas and Salah

Adidas and Mohamed Salah present the longest piece alongside Beyoncé’s. The story of the Egyptian footballer is narrated by the actor Ramy Joussef and highlights the personality of the Egyptian player. A footballer who has crossed borders and inspired a new generation.


The United States women’s basketball team joins the Adidas campaign to commit to the Black Lives Matter movement. Lena Waithe gives voice to the piece by assuring that “the fight for equality is everything”.

Adidas x Abreu

Adidas’ global campaign reinforces its inclusive and inclusive stance by giving voice and visibility to Tifanny Abreu, the first transsexual volleyball player in the Brazilian Super League.

Adidas x Ninja

The world of streaming is revolutionizing advertising. And Adidas wants to be part of such a succulent cake. The brand’s global campaign shifts its gaze to the digital world to tell us the story of “Ninja.” Rugby player JuJu Smith-Schuster recounts the life of Fortnite’s most famous gamer.

Silicon Valley and Adidas

Innovation is one of the pillars of Adidas’ strategy. The brand joins forces with leading Silicon Valley colleagues who want to revolutionize sports through innovation. Ghanaian architect Iddris Sandu recounts the achievements of leading technology companies.

Adidas x Stan Mith Mylo

Adidas takes advantage of the launch of its campaign to strengthen the principles of the brand. And it is that from Adidas they assure that the next launches will focus on innovation and sustainability. And for example, the classic Adidas model, the Stan Smith will have an ecological version made with Mylo, a material made with fungal roots similar to leather.


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