The Amazon Prime Video Christmas advert is a fun and surreal story of a hyena and her keeper.
There are brands that seek to differentiate themselves in Christmas ads. Either by idiosyncrasy of the brand or sector to which they belong. This is the case of the Amazon Prime Video service that seeks to disassociate itself from the Amazon advert that with “Kindness, the greatest gift” has sought to focus on mental health.
Amazon Prime Video’s Christmas advert is the first ad to be aired on a European scale and the brand wants to get in in a big way: Explaining the story of friendship between a hyena and its keeper.
“An Unlikely Friendship” is the title of the Amazon Prime Video Christmas advert. He tells us the story of Carl, a zoo keeper, and Hattie, a hyena with whom he makes good friends.
The advert was created by CYW agency, Blur production company and directed by Chris Balmond. He tells the story of Carl and the hyena’s friendship, making him his pet. The picturesque situations they live confirm that the story is not likely to end well for those who are close to Carl and Hattie.
Helen Cowley, Marketing Director for Prime Video Europe commented: “For our first Prime Video Europe Christmas ad, we wanted to show how great movies and TV shows bring people and sometimes even animals together. For sure. that Hattie the hyena will captivate the imagination of all who come across her. We all know what a special role animals can play in making many people smile both at Christmas and throughout the year.”
The song in the Amazon Prime Video Christmas advert is a cover of “Smile” by Nat King Cole. The company in charge of bringing Hattie to life through post-production and animation is The Mill.
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