Aitana Camós Rodríguez

Wilson, the volleyball from the film *Cast Away*, stars in this story about ocean pollution. NGO advertising campaigns are often quite impactful. These organizations usually give creative agencies free rein to express themselves. This allows us to enjoy powerful campaigns…

The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach If there’s one sector in the advertising world that has been especially prolific in creativity, it’s the sports industry. Some of the most…

The State Farm advert presents us with a campaign full of humor featuring a down-on-his-luck Batman. If there is one tormented, dark, and determined superhero, it is Batman. The masked superhero has become a pop culture icon in all his…

The On advert features Elmo from Sesame Street and links running with fun. Advertising campaigns associated with sport have always been linked to epic and motivation. To win no matter what, to overcome your limits and to show that nothing…

Adidas advert advocates positivity in the world of sport. In the world of sport we always meet wonderful people at all levels. Whether in an amateur competition, playing sport on our own or when we have people who support us.…

Salesforce’s Super Bowl advert puts the spotlight on Artificial Intelligence. One of the most prominent companies in recent years is Salesforce. The American company is establishing itself as one of the standard-bearers of software and applications designed for sales and…

The McDonald’s advert is a series of three everyday stories that celebrates the small rituals we perform. When we order food from McDonald’s or go to a restaurant of the American multinational, there are small gestures or routines that each…

Coca-Cola’s ad is titled “Westside’s Finest” and addresses the fear many of us have about AI. It is a fact that artificial intelligence is here to stay. It also represents another technological leap where jobs could be lost. But in…

Apple’s Christmas advert tells the emotional story of a daughter and father with hearing loss. It was one of the latest brands to launch its Christmas advert, but Apple has already launched its Christmas campaign. And it does so, of…

Whose song is playing in Apple’s Christmas campaign: “Heartstrings”? Christmas adverts usually have very defined themes. The advertising campaigns launched by big brands usually contain emotion, love, excitement, adventure and nostalgia. And to emphasize these feelings, music plays a very…

John Lewis’ Christmas advert closes its Christmas trilogy with the brand’s classic advert. John Lewis’ Christmas campaigns are always a big event throughout the English-speaking world. This year they have brought everyone to their knees by launching a Christmas campaign…

Starbucks’ Christmas advert encourages us to escape the holiday hustle and bustle. Christmas adverts are still in full swing and brands are positioning themselves in their Christmas campaigns. But there is always a first moment to launch an advertising campaign…

The Marks and Spencer Christmas advert tells the story of a magical snow globe. Christmas adverts are already in full swing and brands are launching their advertising campaigns to prepare us for the festive season. Amazon’s Christmas advert, as well…

Aldi’s Christmas advert is a new adventure of Kevin the Carrot who is determined to save Christmas. One of the most beloved characters in Christmas campaigns is undoubtedly the star of Aldi’s Christmas adverts: Kevin the Carrot. Little did the…

The Six Flags advert is a terrifying story worthy of the best horror movies. Halloween is approaching and with it, brands are preparing to launch their most mischievous, fun and terrifying campaigns. This is the case of Six Flags, the…