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Balenciaga withdraws its controversial advertising campaign

Balenciaga's campaign advocated child pornography

Polemica Publicidad Balenciaga

The fashion brand Balenciaga has had to withdraw its latest advertising campaign and apologize for apologies for child pornography.

In advertising not everything goes. There are times when creatives play with controversial campaigns to create impact and conversation among society. The saying “Let them talk about you even if it’s bad” has reached new heights in the latest Balenciaga advertising campaign.

And it is that the popular fashion brand has been involved in controversy after the reactions to the latest advertising campaign released. In it he presented the novelties in the accessories section showing children with stuffed animals and sadomasochism objects. The controversial photographs have already been withdrawn by the firm.

It all started with an advertising campaign photographed by Gabriele Galimberti for the brand’s accessories section: Balenciaga Gift Shop. A campaign that sought to be controversial but has gotten out of hand and has become something lurid and dangerous. A red line that they have crossed in the worst of ways.

The brand has communicated on Instagram: “We sincerely apologize for any offense our holiday campaign may have caused. Our bear backpacks should not have been displayed with children. We have immediately removed the campaign from all platforms.”

Polemica Publicidad Balenciaga

In it we see accessories such as bags, glasses, coasters, glasses, necklaces or bracelets and children holding teddy bears dressed in leather harnesses and leashes. The campaign has drawn criticism from many users on social networks who have called the campaign “reportable, dangerous, lurid and child pornography.”

The brand’s statement continues: “We apologize for displaying inconvenient documents in our campaign. We take this issue very seriously and are taking legal action against the parties responsible for creating the set and including unauthorized elements in our photo shoot.” spring campaign 2023.”

 

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