The best Halloween commercials of 2023

We compile the best Halloween commercials that big brands are making.

Halloween is coming, a date that marks the starting signal for the most productive season of the year. Then Black Friday and the Christmas campaign will arrive. A season in which brands launch their most creative ideas to carry out ephemeral campaigns. Halloween advertising campaigns need to be published at the right time. And brands have already started showing their ideas for Halloween.

From graphic campaigns to viral campaigns, we compile the best Halloween commercials of 2023.

Ikea – Monsters Not Included

“Monster not included” is the title of the Ikea Halloween commercial made by the agency Ogilvy UK and Ogilvy Berlin and produced by Flying Eye Studio. The Swedish brand aims to offer a new perspective on the childhood fear that has haunted all generations.

Burger King – The Call

“The Call” is the title of Burger King’s Halloween commercial. It was made by the Dentsu Creative agency, directed by Alfonso Gómez-Rejón and produced by Wild Gift Content. The piece is a tribute to classic horror films, with special attention to the famous “Scream.”

Lego – Scarily Familiar

Lego has released some limited edition posters that echo terrors that fans of the Danish brand have probably suffered at some point: missing pieces, crooked bricks and joined pieces that are almost impossible to separate. It is one of the best Halloween commercials, original and different.

Telepizza – Ghost Pizza

This Halloween Telepizza wants to reveal the secrets of those friends that we love very much, but who always have excuses. It could be the friend with the house on the beach that is never available, the one who has a new car that is always in the shop or the one who never shows up when we meet to go out. Telepizza challenges you to uncover these “ghost” friends and tell them what you have always wanted to tell them.

Burger King

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Una publicación compartida de Burger King España (@burgerking_es)

Burger King Spain brings us its “ghost campaign”. In collaboration with the DAVID Madrid agency, Burger King presents its “invisible campaign”, a humorous initiative in which users can participate to win free products until October 31.

Domino’s Pizza

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Una publicación compartida de Domino’s Pizza France (@dominospizza_france)

Domino’s Pizza has decided to celebrate the Gaelic holiday of “Samhaim” with a black pizza called “Spooky Pizza”, made in collaboration with Heinz. This pizza has its special color thanks to Heinz’s black garlic sauce and is available on the Domino’s menu in France. It also works as a vampire repellent on Halloween.