Burger King’s commercial kicks off Halloween campaigns.
Halloween marks the beginning of the autumn and winter festivities that will culminate with the Christmas campaigns. A festival where brands shine and consumers lend themselves to the craziest ideas.
Limited edition products, ephemeral constructions or exclusive promotions are some of the actions carried out by brands. This is the case of Burger King, which, paying homage to horror movies, invites us to enjoy its products.
“The Call” is the title of Burger King’s Halloween commercial. It was made by the Dentsu Creative agency, directed by Alfonso Gómez-Rejón and produced by Wild Gift Content. The piece is a tribute to classic horror films, with special attention to the famous “Scream.”
The Burger King commercial stars a young woman who receives a disturbing call while she is home alone. Terrified, she immediately leaves the house in search of a safe place but we all know that will not be the case. Some scares along the way end up presenting the restaurant chain’s new products: Ghost Pepper Whopper and Ghost Pepper Chicken Fries.
The brand has created a website called TheCall.BK.com where anyone who wants to can answer a terrifying personalized phone call.
According to Bridget Jewell, ECD at Dentsu Creative: “When we were trying to come up with ideas to announce the return of Ghost Pepper Whopper, we wanted to put our own spin on the ‘scream queen’ concept. And we were inspired by movies like Scream and shows like American Horror Story to find the perfect balance between creepy and spicy.”
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