The commercial of the AirPods Pro of Apple is a refreshing commercial titled “Jump”
Little by little, Apple has been evolving its advertising campaigns. If before they focused on highlighting those benefits of the product to make your life easier, now they are tending to offer the sensations that you can have with them. A clear line that they have been perfecting since that fantastic “Welcome Home” directed by Spike Lee.
Since then he has left us the funny “Over Sharing”, the precious “Bounce” and the controversial Christmas ad with Tierra Whack. All this without counting the announcements during the pandemic, a full stop in the communication strategy of any brand.
Now they delight us with “Jump”, the refreshing announcement of the AirPods Pro, Apple’s brand new headphones.
The commercial of the AirPods Pro has been made by the agency TBWA \ Media Arts Lab and shows one of the functionalities of Apple headphones: the grip on the ears.
It’s a refreshing choreography to the rhythm of Young Franco’s “Fallin’ Apart (Feat. Denzel Curry & Pell) ”. The protagonist is the Japanese professional jumper Kengo Sugino and he walks the streets while playing jump rope with different people. First with some girls to end up jumping with other people who move all kinds of objects as if they were ropes.
A refreshing Apple ad that moves away from the latest advertising campaigns carried out during the pandemic to sell us the feeling that we can move as we want with the headphones of the Cupertino company.
Watch | YouTube