The UN makes a shocking video before the start of the world climate summit in Glasgow.
Rarely does the United Nations launch a publicity campaign to warn the population. And when it does, it is because it is a message that we must take seriously. This is what he has done before the start of the world climate summit in Glasgow to warn governments about climate change.
It has done so in the most spectacular way possible, with the media around the world echoing the campaign. And it is for less, the world spends 423,000 million dollars (307,862 million euros) a year to subsidize fossil fuels. And the population has said enough.
The Dinosaur commercial at the UN
“Don’t Choose Extinction” is the title of the ad with a dinosaur at the UN. It can be seen in 35 languages and has had the voices of the actress Eiza González in Spanish, the actor from Game of Thrones Nikolaj Coster-Waldau in English and the Senegalese Aïssa Maïga.
The shocking publicity campaign brings a dinosaur back from extinction to give a speech at the UN. In the foreground, he warns governments of the need to take more actions to curb climate change. “We at least had an asteroid. What’s your excuse?” are the simple and harsh words that the velociraptor says from the speaker’s platform. Global warming is a well-known threat that takes no one by surprise.
According to Ulrika Modeer, Director of UNDP’s Office of External Relations and Advocacy: “The ad is fun and engaging, but the issues it deals with are very serious. We want to raise awareness about how critical the situation is. The world must deepen climate action if we are to be successful in keeping our planet safe for future generations.”
And is that according to a report by the international body, the world spends 423,000 million dollars (307,862 million euros) a year to subsidize fossil fuels. This money could cover the cost of Covid19 vaccines or finance three times the annual amount needed to eradicate extreme poverty worldwide.
Watch | YouTube