AXA

AXA’s advert elevates women’s sports through three key life stages. The Women’s Euro Cup has arrived, and with it, brands are stepping up to support a fairer, cleaner, and healthier version of football designed for women. After recently seeing the…

The AXA advert presents a group therapy session with six renowned comedians. If there is one company advocating for mental health in its advertising campaigns, it is AXA. The insurance company has long been empowering people to talk about mental…

Axa’s campaign is a powerful story told by a woman who is aging in real time. In the middle of the year, the insurance company Axa launched a global campaign under the title “Being a woman shouldn’t be a risk.”…

“Being a woman shouldn’t be a risk” is the title of the Axa commercial that defines the problems that women experience in today’s society. In terms of equality and feminism there is still a lot of work to do. Not…

AXA creates a Smartbell. An intelligent bell for bicycles designed to warn nearby cars. In cities, cars and bicycles must share space, respect traffic rules and watch each other. While the current vehicles are equipped with the latest technology to avoid collisions;…