Decathlon

Advertising

Decathlon renews its corporate image and brand strategy

Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…

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Advertising

Decathlon’s original action: A discount if your bike is stolen

Decathlon’s action in Canada is called “Stolen Discount” and offers you a discount if your bike has been stolen. When it comes to creating original advertising campaigns, creatives have no limits. They literally have the world to do whatever they…

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Advertising

Decathlon’s christmas commercial is an emotional ode to life

Decathlon’s Christmas commercial is an emotional story of life with a bicycle as the common thread. This year’s Christmas commercials are standing out for offering small everyday stories with which we can feel identified. Suchard’s Christmas commercial reminded us of…

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