TV ads

Amazon’s back-to-school campaign turns everyday scenes into horror and comedy stories. With no time to digest the holidays, brands related to school supplies make their presence known. Among them is Amazon, which in its back-to-school campaign, stands out as one…

The Adidas advert features Samuel L. Jackson as the star of a campaign that reimagines the Superstar sneakers. Some brands have managed to transcend advertising to become true cultural icons. One of them is undoubtedly Adidas, a brand embraced by…

Nike’s advert celebrates offensive talent with a campaign full of horror and satire. Every summer, Nike surprises us by launching its advertising campaign to set the brand’s communication tone for the season. Last year, they amazed us with “Awaken Your…

Coca-Cola and Star Wars celebrate the launch of their limited edition with a tribute to the saga’s fans. Few rituals are as powerful as going to the movies and ordering popcorn with a Coca-Cola. And when we talk about cinema,…

The BBC’s Euro Cup advert celebrates football’s new protagonists with a stop-motion piece. The Women’s Euro Cup is here, and with it, major brands are launching their advertising campaigns to capture a rapidly growing global market. And when a big…

The Adidas Originals advert pays tribute to Oasis by highlighting the connection between music and fashion. It was common in 90s indie and rock bands to wear clothing styles of the time. These trends quickly spread to fans, who wore…

Dove’s campaign adapts its “Real Beauty” to counter AI-generated beauty ideals. Dove is undoubtedly one of the most impactful brands in advertising. Its “Real Beauty” campaign, launched over 20 years ago, forever redefined the way brands talk about female beauty.…

The Coca-Cola advert reinterprets the successful campaign launched in Argentina in 2000. If there’s one brand synonymous with advertising, it’s Coca-Cola. The American multinational has been creating all kinds of ad campaigns for over 100 years, constantly reinventing itself with…

The Schweppes commercial is the second part of the acclaimed “Mission to Mars” In March, the beverage brand Schweppes launched a global campaign to reimagine its brand positioning. An ambitious production titled “Mission to Mars” depicted an astronaut arriving on…

The Allianz advert shows the collaboration between two birds to safeguard what matters most. Insurance advertising campaigns are often like detergent or car ads — they appear every year in such abundance that there’s little left for creatives to say…

Pepsi reinterprets its classic ads to connect with new generations. In the 1990s and 2000s, it was common for brands to compete over football’s biggest stars for their advertising campaigns. Pelé, Beckham, and Ronaldinho were regulars in memorable ads seen…

McDonald’s Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are…

Wilkinson advert offers a real and taboo-free take on female shaving. For decades, advertising campaigns for hygiene and female shaving products have shown women gliding razors over already-shaved, flawless legs. This beauty ideal has long been criticized by much of…

The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach If there’s one sector in the advertising world that has been especially prolific in creativity, it’s the sports industry. Some of the most…

Colgate’s advert honestly addresses the challenges of children’s oral care. In motherhood, everything tends to be idealized—until reality hits. Suddenly, what we thought would be a piece of cake turns into a constant struggle, every second of every day. One…