The giant Ikea mirror that gives sunlight to the terraces in Sweden
The agency Åkestam Holst NoA has been in charge of the advertising campaign
Ikea’s giant mirror works using GPS to provide establishments with hours of sunlight.
The Swedes are true artists when it comes to making the most of the sun’s heat. The Scandinavian country usually has sudden changes in temperature, whether winter or summer. That is why when the good weather arrives, they try to make the most of the summer heat.But still, there are areas where it is never sunny.
This handicap is what the multinational Ikea has proposed to eradicate. And how has he done it? Installing an advertising billboard in the shape of a giant mirror to reflect the sun’s rays so that the terraces and establishments in Stockholm can have their dose of sunlight.
Ikea advertising in Sweden – Sunny Billboard
“Sunny Billboard” is the title of the Ikea advertising billboard installed in Stockholm. The action has been carried out by the agency Åkestam Holst NoA in collaboration with Havells and Ocean Outdoor. The idea? offer sunlight to establishments and restaurants in the Swedish capital that, due to their location, are always in the shade.
This giant mirror from Ikea works thanks to a GPS motor that adjusts in real time and rotates according to the position of the sun. In this location they have placed a giant mirror from the Nissedal series and its particular product label. Thus, the mirror brings sunlight to the terraces in the area and the inhabitants of Stockholm can sit quietly, sunbathe and have a drink.
According to Jonas Westberg, marketing communications leader at IKEA: “We know how crowded seating areas can get when the sun comes out in Sweden. And at the same time it’s a little sad to see establishments designed to be used outdoors remain empty. to be in the shade. To provide people with more places to enjoy the sun and ensure that terraces do not fall into disuse, we have created this initiative, which has been praised by both visitors and bar and restaurant owners.”
One of Ikea’s objectives is for this location to change location and travel throughout the country to make the most of the sun’s rays and help the hospitality sector.
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