Outdoor Advertising
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“Rooftop Revival” Heineken turns rooftops into social spaces
The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest…
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Budweiser’s ingenious campaign in China: “Barely Noticeable Promotions”
Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that…
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The Lynx campaign encourages us to have a fun “Scratch and Sniff”
The Lynx campaign is a provocative and playful outdoor advertising initiative. Deodorant brands aimed at male audiences often have a cheekier tone than their female counterparts. This is the case with Old Spice, Axe, and Lynx, which have established a…
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The giant Ikea mirror that gives sunlight to the terraces in Sweden
Ikea’s giant mirror works using GPS to provide establishments with hours of sunlight. The Swedes are true artists when it comes to making the most of the sun’s heat. The Scandinavian country usually has sudden changes in temperature, whether winter…
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Cannes Lions Winners 2024
The Cannes Advertising Festival, known as the most prestigious event in the field of advertising, has awarded 34 Grand Prix. Once again this year, the Cannes Festival of Advertising and Creativity stands out as the epicenter of the advertising world.…
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Heinz’s funny billboard in front of restaurants that do not serve Ketchup
Heinz’s billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it. Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion…
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Calvin Klein commercial with FKA Twigs banned in the UK
The Calvin Klein ad starring FKA Twigs has been banned by the Advertising Standards Authority (ASA) in the United Kingdom. The Advertising Standards Authority (ASA) is the advertising self-regulatory body in the United Kingdom. It is in charge of ensuring…
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Decathlon’s original action: A discount if your bike is stolen
Decathlon’s action in Canada is called “Stolen Discount” and offers you a discount if your bike has been stolen. When it comes to creating original advertising campaigns, creatives have no limits. They literally have the world to do whatever they…
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Dove’s billboard made of syringes: “Injectable Billboard”
Dove’s billboard is a denunciation of the harmful beauty standards that young women consume. Dove’s fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization in video…
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“Erase is creating”, the fun billboards of Faber-Castell
Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple…
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McDonald’s turns a billboard into a Foodtruck: “Foodtruck Billboard”
“Foodtruck Billboard”, McDonald’s has turned a billboard into a Food Truck to present its new hamburger. Outdoor advertising is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative…
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This McDonald’s campaign offers us a journey through time
“Deals stuck in time” is the original McDonald’s campaign with which you can recover deals from the past. Inflation has undoubtedly been one of the worst news at the end of 2022 and is still taking center stage in 2023.…
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BrewDog’s billboard against the Qatar World Cup
The controversial BrewDog billboard placed in London criticizes the celebration of the World Cup in Qatar. This start of the decade is not propitious for big events. First there were the postponed Tokyo Olympics Games that were held against the…
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Adidas turns athletes into billboards with “Running Billboard”
Adidas’ funny campaign offers you discounts if you catch the athletes. Despite being one of the oldest means of advertising, outdoor advertising does not stop getting the most out of creative ideas. Just when you think you’ve seen it all,…
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The Pepsi billboard shows that its blue is cooler than red
Pepsi’s billboard wants to show that its corporate color is more refreshing than the competition’s red. The advertising competition between Pepsi and Coca-Cola has taken another small step in this fascinating story of brand rivalry. And it is Pepsi, the…
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