“Welcome Back” is Guinness’ emotional ad to celebrate the reopening of pubs in the UK.
The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services most likely to spread the virus, such as pubs in the United Kingdom.
On April 12 the pubs and restaurants reopened after 3 months closed. To celebrate the reopening, the popular Guinness beer brand has launched an emotional ad with everyday objects that remind us of a pint of Guinness.
#LooksLikeGuinness is the title of the Guinness commercial made by the AMV BBDO agency. The piece shows us those everyday objects that can remind us of a pint of Guinness. A pile of newspapers, a black barrel, a port bollard or a door with a white top follow each other to the rhythm of “Always on my mind” by Elvis Presley covered by Willie Nelson.
This campaign is part of Guinness’ commitment to support the hospitality industry, in which it has invested more than 35 million euros during the closures due to the pandemic. According to Neil Shah, Director of Guinness GB: “The past year has been a difficult one for hospitality, so we want to do everything we can to ensure that the hospitality opening week is as successful as possible. We are happy to be able to commemorate this great occasion with the #LooksLikeGuinness campaign; the reopening of the pubs has been a long time in coming, but as we say at Guinness, “good things come to those who wait”.
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