An endearing Heinz ad to present its new Baked Beans product line
Heinz ad is an endearing story to present his new Baked Beans product line.
The US food company H.J. Heinz Company, more popularly known as Heinz, and famous for its ’57 varieties’ of sauce has launched an advertising campaign to present a new line of one of its classic products: Baked Beans.
For those who do not know them, the Baked Beans is a product of Heinz that began to be elaborated in 1901. In 1905 they arrived in the UK through the Fortnum & Mason department stores that sold him as an exotic product. It was not until 1941 that the British Food Ministry classified Heinz Baked Beans as an ‘essential food’ in its wartime rationing system. Since then it has been a staple food in the English population.
Now to introduce the new product line in Australia have released a short animated in a Pixar style.
Heinz ad presents us Geoff, a young man in love with the Baked Beans. After start to work in Heinz begins to investigate new formats according to his needs. A can for when you are single, for two when you are in a couple and a bigger for the whole family. All this narrated as we accompany the protagonist in all moments of his life.
A tender story to introduce us in a fun way the variation of products in the line of Heinz Baked Beans, which has no changes since its inception.
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