The Intermarché Christmas advert is a tribute to all healthcare personnel.
This year, a tribute to health personnel could not be missing in the Christmas adverts. Those who are, without a doubt, one of the great protagonists that this 2020 has brought us.
This tribute has been made by Intermarché, which with its Christmas campaign narrates an emotional bond between a nurse and a family in the father’s recovery. A message of gratitude to all healthcare personnel for their response to the health emergency caused by Covid19.
“Until my Last Breath” perfectly describes the feeling of workers in hospitals. Leaving your skin until you drop exhausted in order to take care of those who are sick. The Intermarché Christmas advert was created by Romance creative agency and directed by Katia Lewkowicz.
The advert follows the day-to-day life of a nurse taking care of a person who has just had an accident. During the time he spends in the hospital, he is in charge of reassuring the son and the mother in the long process of recovery of the father.
According to Intermarché: “The advert is not about Santa Claus, but about those who have sacrificed everything to take care of others.” The presence of the brand is relegated a detail to the end of the story. So they can develop the story from the emotions of the characters, thus offering a ray of hope and kindness.
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