McDonald’s Christmas advert: “Fancy a McDonald’s this Christmas?”
The agency Leo Burnett UK has been in charge of the advertising campaign
McDonald’s Christmas advert encourages us to look for alternatives amidst all the Christmas hustle and bustle.
Christmas can be an exhausting time. The starting signal is given after Halloween, which means that there are almost two months left until the holiday is celebrated. First the advertising campaigns begin, then the Christmas lights, school performances and company dinners.
Some stressful dates that encourage us to seek respite. And this is what McDonald’s recommends in its Christmas advertising campaign, an alternative to so much fuss and stress.
“Fancy a McDonald’s this Christmas?” (“Would you like a McDonald’s this Christmas?”) is the title of the McDonald’s Christmas advert created by agency Leo Burnett UK and directed by Shannon Murphy. A campaign that highlights the irresistible appeal that McDonald’s represents for all those who want to take a break from the “Christmas spirit.”
The piece represents several situations that are experienced on a daily basis. A decaffeinated karaoke at a company dinner, a Santa Claus fed up with the children’s visits, women waiting at the hairdresser’s, the typical canceled flights or Christmas performances. At one point, they march towards a McDonald’s, looking for some peace of mind amid so much stress.
McDonald’s Christmas advert moves to the rhythm of Van Halen’s legendary “Jump” and invites us to “jump” from our Christmas routine. The campaign continues its “Raise Your Arches” tagline that the brand launched in January and is the third campaign under this creative umbrella.
During the Christmas campaign, McDonald’s will carry out other actions on its social networks and establishments. For 30 days you can get free menus and brand merchandising through the official app; like Crocs brand shoes.
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