The Nike island in Fortnite dedicated to the Air Max: “Airphoria”

The island of Nike in Fortnite presents us with an immersive experience that focuses on one of the most iconic products of the brand, the Air Max.

In the 90s, Michael Jordan and Nike revolutionized the market. Jordan’s Air Max became a cult object. Almost 30 years later, the line launched with Jordan is still one of the best sellers in the world.

To launch its new models, Nike has teamed up with Fortnite to show the world its new creations. And it does so by creating an immersive experience in one of the most popular games in the world and one that has revolutionized digital marketing.

Nike en Fortnite: Airphoria

Are you ready to experience Airphoria? Find the never-before-seen #AirMax world in @FortniteGame, and join in the Ultimate Sneakerhunt before it disappears into thin air on 6.27 👟 🌏 pic.twitter.com/I0bMiIGWFW

— Nike (@Nike) June 20, 2023

“Airphoria”

is the title of Nike’s action in Fortnite. It is a partnership with Epic Games with the idea of defining the future of sports experiences by mixing the physical and the digital. This action carried out in Fortnite is a thematic island dedicated to the Air Max; and in which users will be able to interact with them while trying to hunt them down in the game.

The Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse models are found in “Airphoria City”, Nike’s island in Fortnite. In it we will see towers made with shoe boxes, basketball and soccer courts as well as themed areas. All users who spend 10 minutes in this area will receive an Air Max 1 ’86 Back Bling shoe for their avatar.

According to Ron Faris, Vice President and General Manager of Nike Virtual Studios: “As the digital and physical worlds become more fluid in the products and experiences we offer, we are always looking for authentic ways to deepen our connection with fans. Expanding the Points to give Nike access across our digital ecosystem and inspire a love of sport and the game.”

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