The funny parody of the Calvin Klein advert made by Brlo
Deloitte Digital has been in charge of the advertising campaign
The beer brand Brlo has made a fun parody of the Calvin Klein advertisement starring Jeremy Allen White, star of “The Bear.”
Calvin Klein launched an ad starring actor Jeremy Allen White, who plays Carmy in the acclaimed series “The Bear.” The advertising campaign follows the brand’s aesthetic codes, despite the controversy generated in the advert with FKA Twigs in the United Kingdom.
The Calvin Klein advert is an ode to the male body embodied by Jeremy Allen White who, step by step, takes off his clothes in the penthouses of New York. So perfect that the German beer brand Brlo has parodied it with a total antagonist.
Calvin Klein advert with Jeremy Allen White
“Drink Naked” is the title of the Brlo advert, the German beer brand. A parody of the Calvin Klein advertisement created by the agency Deloitte Digital, produced by Pullover Films and directed by Charley Stadler. The idea? reproduce scene by scene and point by point the acclaimed Calvin Klein advertisement.
Anuncio de Brlo parodiando la campaña de Calvin Klein
The walk down the street, the arrival on the roof, the determined attitude, the exercises in underwear, the look at the horizon, the light and the song of the advertisement. Everything recreated with a single change: In the end, she lies on the couch with a bottle of beer in one hand and holding her underwear in the other. On the horizon we see the Berlin communications tower to make us understand the origin of the brand.
The Brlo beer brand thus advertises its non-alcoholic variety, and hence the reference to “Drink Naked.” The company has spread the spot on the networks with this message: “Full-bodied, juicy and without the headache the next day, this is the perfect choice, and not only in Dry January.”
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