The Walmart ad features the most iconic cars in the cinema.
Nostalgia is a powerful ally for brands. It produces a psychological well-being to us since to recreate in the memories raises the spirit and increases the self-esteem. Brands know this and that is why more and more advertising campaigns are making use of nostalgia as the main axis. Here are some examples of MoneySuperMarket campaigns or ING Direct’s latest advertising campaign. And so it is used by the Walmart ad issued during the gala of the Golden Globes.
The American department store has wanted to promote its new online ordering service with store collection with some very special protagonists: The most iconic cars in the history of cinema.
Thus we find the Batmobile in its most modern version, the Ecto-1 of the Ghostbusters or the KITT of the Knight Rider with appearances of some characters of the series. The arm of Scooby Doo, Cinderella, Slimer, the mini dinosaurs of Jurassic Park and Bumblebee of Transformers. All of them going to Walmart to collect your orders they have made online. Yes, no moment as spectacular as the appearance of Delorean Back to the Future.