The Adidas commercial for the World Cup in Qatar: “Family Reunion”
The campaign has been the work of the agency TBWA
The Adidas commercial brings together the big stars of the brand in a very peculiar meeting.
This is a great year for advertising. If we didn’t have enough with the celebration of a World Cup, the fact that it is celebrated on Christmas dates means that large advertising campaigns overlap with Christmas commercials. A delight for those passionate about advertising.
And it is that if yesterday the Nike commercial “Footballverse” left us amazed with the recreation of the great stars of yesteryear; Today Adidas proposes a most peculiar family reunion before the start of the Qatar 2022 World Cup.
“Family Reunion” is the title of the Adidas commercial for the Qatar 2022 World Cup. It was made by the TBWA agency and produced by Fresh Juice. The brand celebrates the World Cup as a moment to be with the family and recreates it with the brand’s great stars living in the same house.
So, we will see Bellingham, Pedri, Benzema, Messi, Son Heung-Min, Achraf Hakimi and Serge Gnabry enjoying their last moments before the ball starts rolling. Every scene in the Adidas ad includes references to moments, places and players that die-hard fans will instantly recognize.
One of the curiosities of the Adidas commercial for the World Cup in Qatar is that the obvious brand at all times mentions the host country. And it is that the controversial designation of the Arab country as organizer of the event continues to be taboo for brands.
According to Florian Alt, VP Global Brand Communication at Adidas: “There is a moment every four years when nothing really seems impossible. A moment when footballers and fans come together in the belief that they will really be able to take the trophy home. During “The next few weeks will see new players enter the scene and witness incredible goals and celebrations around the world. That’s the spirit we tried to capture in our latest campaign.”
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