Apple’s advert and new Macbook Air represent lightness
The brand presents its new models with the integrated M2 chip
Apple’s advert debuts the new model of the Macbook Air presented at WWDC.
Apple kicked off the Apple Worldwide Developers Conference (WWDC) with a Keynote dedicated to the software of its products. But in between, he presented us with the new model of the MacBook Air mounting its popular M2 chip.
The famous model that Steve Jobs took in 2008 from an office envelope is now lighter and thinner thanks to the new internal structure that the new chip allows. This has allowed designers to reduce the weight of the laptop even more, reaching 1.2 kilos in 11.3 millimeters thick.
“The New MacBook Air, supercharged by M2” is the title of Apple’s advert to present its new portable model. It was presented at WWDC and emphasizes the lightness of the product.
The protagonist of the ad begins to float when he turns on the screen and little by little all the elements of the house too. A choreography that mixes the protagonist, the computer and the many objects in the house. While they are showing us features of the new software integrated into the MacBook Air.
The Apple advert is an audiovisual piece according to the latest campaigns of the Cupertino brand. All the choreography moves to the rhythm of the song “Plum (feat. Sega Bodega)” by Omega Sapien.
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