Salla, the coldest town in Finland, presents its candidacy for the Olympics to raise awareness about climate change.
At the telling advertising agency we love this type of advertising campaign. To promote the product they use the tools provided by the internet to make their content viral, and for this, any crazy and well-executed idea is welcome.
This is the case of the advertising campaign to promote Salla, a town in Finland and incidentally raise awareness about climate change. Salla is a town of 3,500 inhabitants located in Lapland, Finland. It is one of the coldest towns in Finland, with temperatures that reach -17ºC in winter to 19ºC in summer. Well, they have just submitted a bid for the Olympics.
The considered coldest town in Finland has been nominated to celebrate the 2032 Olympic Games. Given the pace of global warming, they estimate that in 2032 the sports competition par excellence will be able to develop without any problem in their area.
According to the mayor of the city: “Our intention here is clear: we want to keep Salla as it is, and our winters are cold and full of snow. So this crazy idea came up: to host the Summer Games in one of the coldest cities on the planet. If we step aside and do nothing, letting global warming prevail, we will lose our identity and the city we love, as well as many others around the world, will cease to exist as we know it. “
The Omnicon Africa agency (based in Brazil) has made the announcement. The humorous tone stands out when presenting some of the events of the Olympic Games in landscapes full of snow. They have also created their own mascot and merchandising for each of the sports disciplines.
Watch | YouTube