The commercial of Toyota is played by Antoinette “Toni” Harris, a football player.
2018 was a year where the ads claiming the change in society were protagonists. Many marked by the inevitable female irruption in all areas of society. This line is that Toyota followed to present its commercial that will be broadcasted during the SuperBowl.
The protagonist is Antoinette “Toni” Harris, a football player whose desire is to play the SuperBowl some day. Toni has been breaking barriers in his progression to the elite. Currently, she plays as a position player at East Los Angeles College, when all college students normally play kickers.
The commercial of Toyota presents the new hybrid of the brand, the RAV4 2019. A car that wants to challenge expectations, in the same way that Antoinette Harris has done throughout his life. A motivating campaign to claim the irruption of great female athletes in football.
Via | Reason Why