France TV’s commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece.
The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is still embroiled in controversy. And is that most of the Japanese population has run against the event. To this have been added the main companies in the country, health services and the government’s, which is also running against it.
But the decision to cancel or not the event rests with the IOC, the only one that in principle has the power to do so according to the signed contract. And it remains to be seen whether, in the face of this wave of negative criticism of the event, the brands will launch their advertising campaigns for the Olympic Games or will abstain so as not to damage their image.
At the moment, the one who has started promoting the event is France TV, which will broadcast the Olympic Games in France. And he has done it with a fantastic animated piece in the Japanese style.
“Sumo” is the title of the France TV commercial for the Tokyo Olympics. It was made by the MullenLowe agency and the illustrator Stéphane Levallois, who have been inspired by the engravings of the great Japanese masters. In the piece we see a sumo wrestler who uses nature to practice the different disciplines that will take place in Tokyo: Surfing, Skate, Climbing, Athletics, Basketball or Pole Vault.
A fantastic advertisement that kicks off the promotion of the Tokyo Olympics; that will be more interesting than ever at the advertising level, waiting if the main sponsors launch their advertising campaigns (which they have already carried out) or not.
Watch | YouTube