The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.

Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of Västtrafik, the public transport of Gothenburg (Sweden).

In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.
It is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That’s why we’ve loved Västtrafik’s latest advertising campaign.

An ad that folds over itself to completely change the concept of what you are seeing. This is how the agency Forsman & Bodenfors found a way to illustrate in a graphic way the concept of the campaign: How it can be beneficial to take public transport.

The ad invites the reader to fold it in two parts to decipher the new creativity. With two folds on the page, the monumental traffic jam that we see becomes a totally uncongested street of traffic. A graphic ad so original, simple and effective that it will not leave you indifferent.

Via | La Criatura Creativa