Hidden Gems
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“Erase is creating”, the fun billboards of Faber-Castell
Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple…
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Philips’ moving campaign: “The Full Picture”
“The Full Picture” is the title of the Philips campaign where a former patient surprises the radiologist who saved her life. In the world of marketing and advertising we usually know those products that companies sell to the general consumer.…
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Chevron’s fake advert is a criticism of energy companies
Chevron’s fake advert is a criticism of oil companies and their role in fighting climate change. That companies are using the fight against climate change as a “green washing” of the brand is not something new. Many, like Volkswagen, have…
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Wimbledon’s Spectacular Animated Advert: “The Stage Awaits”
Wimbledon’s animated commercial puts the spotlight on Center Court at the tournament, which celebrates 100 years. Wimbledon’s “Centre Court” is one of those places in the UK that takes you back in time. A stadium that exudes mysticism everywhere, just…
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Supradyn’s advert is an original memory test that will surprise you
Supradyn’s advert delves into our subconscious to surprise us with a simple test. It is amazing how our brain works. And it is even more surprising to perform certain exercises that guide you where they want, despite our resistance. There…
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The harsh France Parkinson’s advert makes us aware of the disease
France Parkinson’s advert is a shocking recreation of Parkinson’s and everyday problems through dance. Parkinson’s is, without a doubt, one of the worst neurodegenerative diseases. The progressive loss of movement due to the nervous system begins with barely perceptible tremors…
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Pinball Clemons Foundation’s beautiful advertisement: “Pinball Machine”
The Pinball Clemons Foundation advertisement invites us to find the right balance. Tagline Magazine is a new way of looking at marketing and advertising. This task leads us to search and select for you those different and surprising advertising campaigns.…
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This Japanese advert made with threads is a small work of art
The Japanese advert made with threads is from Kandenko company and is titled “Connecting Thoughts.” Sometimes advertising gives us little gems that do not deserve to be so ephemeral. Your site is not a TV ad or a YouTube video…
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The emotional Toyota commercial tells the story of Jessica Long
Toyota’s commercial tells the emotional story of Paralympic swimmer Jessica Long. One of the most emotional ads that were seen in the last edition of the Super Bowl was undoubtedly this one from Toyota. A moving ad that reminds us…
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The magical McDonald’s commercial that encourages us to read
The McDonald’s commercial is a magical story about reading and young children. In France, McDonald’s has been giving books to children since 2015 for the purchase of a Happy Meal. At the beginning, the initiative had been taking place a…
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“Love Takes Action” the emotional commercial of New York Life
The insurance company celebrates 175 years of history with an emotional ode to love. There are brands that are linked to the Super Bowl. One of them is the New York Life insurer that issued its ad every year at…
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The original Le Drugstore Parisien campaign to attract customers to your store
This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost. We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands.…
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The emotional commercial of Lakewood guitars: “Wake her soul”
The commercial of Lakewood guitars is a little hidden gem: “Wake her soul” We live in an era of advertising fast-food, where everything is consumed instantly. Social networks set the pace and advertising campaigns adapt to Instagram Stories. The…
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The original Västtrafik graphic ad that will surprise you
The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing. Not everything is lost in the world of advertising and graphic design. There is hope after seeing…
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Pay with creativity in the new BIC Store
The original BIC store in Belgium where you pay with creativity has been made to commemorate the 60th anniversary of the brand. BIC, the French company based in Clichy turns 60. Founded in 1945 by Marcel Bich, the company became popular…
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