Hidden Gems
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The magical GAP advert is a beautiful Ghibli-style animated piece
The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried…
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The Allianz advert is a touching story about two birds: “Flight of the Finch”
The Allianz advert shows the collaboration between two birds to safeguard what matters most. Insurance advertising campaigns are often like detergent or car ads — they appear every year in such abundance that there’s little left for creatives to say…
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Colgate advert is a fun story about motherhood: “Smile Fight”
Colgate’s advert honestly addresses the challenges of children’s oral care. In motherhood, everything tends to be idealized—until reality hits. Suddenly, what we thought would be a piece of cake turns into a constant struggle, every second of every day. One…
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Dove’s advert for Super Bowl is a endearing story: “These Legs”
Dove’s advert for Super Bowl continues its fight against body shaming with a campaign full of truths. During the Super Bowl, brands don’t hesitate to leave us with spectacular campaigns, with big Hollywood stars or recovering past glories. But there…
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Ireland’s advert claims the country as the birthplace of Halloween
The Ireland advert shows us how Halloween was born in its lands more than 2,000 years ago. Halloween is one of the most anticipated holidays of the year. But not many people know the origin of this fantastic tradition. We…
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The spectacular BBC promo for the Paris Olympic Games
The BBC promo is an animated gem that represents the city of love and the Olympic Games. Olympic Games years are usually very prolific years for the advertising industry. Sponsors, sponsored brands and television networks dress up to offer their…
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Norwich City’s shocking commercial for Mental Health
Norwich City’s commercial is a poignant piece to warn us to be aware of those around us. When you see that traditional advertising shows signs of exhaustion, a new idea always arrives that changes everything. A creativity that connects with…
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The Great Western Railway commercial is a lively gem
The Great Western Railway advertisement features the family of “The Famous Five” by English writer Enid Blyton. At Eslogan Magazine we have a soft spot for animated advertising campaigns. They are little animated jewels more similar to a short film…
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“Time to Read” encourages us to read instead of looking at social networks
Dubai’s Kinokuniya Bookstore represents how many books we could read with the time we spend on social media. Great advertising campaigns are universal. It does not matter the sector, the product or the country that, when an advertising campaign is…
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“Erase is creating”, the fun billboards of Faber-Castell
Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple…
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Philips’ moving campaign: “The Full Picture”
“The Full Picture” is the title of the Philips campaign where a former patient surprises the radiologist who saved her life. In the world of marketing and advertising we usually know those products that companies sell to the general consumer.…
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Chevron’s fake advert is a criticism of energy companies
Chevron’s fake advert is a criticism of oil companies and their role in fighting climate change. That companies are using the fight against climate change as a “green washing” of the brand is not something new. Many, like Volkswagen, have…
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Wimbledon’s Spectacular Animated Advert: “The Stage Awaits”
Wimbledon’s animated commercial puts the spotlight on Center Court at the tournament, which celebrates 100 years. Wimbledon’s “Centre Court” is one of those places in the UK that takes you back in time. A stadium that exudes mysticism everywhere, just…
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Supradyn’s advert is an original memory test that will surprise you
Supradyn’s advert delves into our subconscious to surprise us with a simple test. It is amazing how our brain works. And it is even more surprising to perform certain exercises that guide you where they want, despite our resistance. There…
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The harsh France Parkinson’s advert makes us aware of the disease
France Parkinson’s advert is a shocking recreation of Parkinson’s and everyday problems through dance. Parkinson’s is, without a doubt, one of the worst neurodegenerative diseases. The progressive loss of movement due to the nervous system begins with barely perceptible tremors…
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