The Heinz clothing collection aims to turn the popular Ketchup stain into an icon.
If there’s Ketchup on food, there’s a stain for sure. And under this premise, Heinz has launched a clothing collection… with a stain incorporated. He has done it in partnership with thredUP, the world’s largest online fashion reselling platform. In total 157 second-hand pieces with a unique ketchup brand.
“Heinz Vintage Drip” is the title of Heinz’s clothing campaign. It is a joint action with the thredUP portal and 100% of the profits will go to support the fight against hunger with Rise Against Hunger.
According to Alyssa Cicero, Heinz Director of Communications: “Heinz is recognized for its iconic glass bottle and slow-pour ketchup, and we’ve seen an opportunity to understand the stain we’ve been leaving on people’s clothing as another iconic symbol.”
This collection comes at a time when generation Z prefers to look for a second-hand item before having a new one. According to portal data, 62% of buyers prefer it.
Erin Wallace, Vice President of Integrated Marketing at thredUP comments: “We’re thrilled to partner with an iconic brand to create the first line of ketchup-stained secondhand clothing, celebrating reuse. This collection offers a unique way for lovers of fashion and food lovers participate in the circular economy.”
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