Kit Kat takes a break from its slogan “Have a Break, have a Kit Kat” for the 85th anniversary of the brand.
Kit Kat’s slogan is one of the oldest in the history of advertising. At the telling advertising agency we did a special report on the origin of the Kit Kat slogan. The chocolate bar created by the Rowentree company in the 20s in York is one of the most popular in the world thanks to its slogan.
Now, for the 85th anniversary of the brand, they want to take a break from their slogan to propose an alternative one.
The brand will ask fans for help, who will have 10 days to come up with an alternative slogan with a similar structure and sound. Under the hashtag #ABreakForHaveABreak, the Wunderman Thompson agency will help us with an automatic slogan generator.
The winning slogan will be chosen by the president of the agency Jeremy Bullmore, who has been with the agency since 1954. The winner will see his slogan reflected 85 hours on the brand and will earn a rest of another 85 hours in a luxury hotel for two people.
If you want to know more about why Kit Kat is giving her catchphrase a break, don’t miss the fantastic report we did on the history of the Kit Kat slogan.