McDonald’s Christmas commercial emphasizes family values over materials.
The non-stop trickle of Christmas commercials continues with just about every big player premiering their ad campaigns this week. One of the most anticipated is the McDonald’s Christmas commercial, which this year is full of suppressed emotion.
The tone of the Christmas advertising campaigns is changing. John Lewis for example has chosen to stir the consciences of the people. McDonald’s presents us with a classic children’s Christmas story with a surprising ending.
El anuncio de Navidad de McDonald’s: The List
“The List” is the McDonald’s Christmas commercial created by the Leo Burnett agency and directed by Tom Hooper, winner of the Oscar for “The King’s Speech”. It introduces us to Alfie, a boy who, excited, writes his first gift letter to Santa Claus. Little by little the list lengthens until it forms an endless succession of hooked pages.
Just before taking it to the mailbox, a strong gust of wind rips off most of the list and blows it far away. To cheer him up, her parents will take him to a McDonald’s where she can escape from that disappointment. It’s not until they leave the restaurant that her parents ask her what she’s going to do with the piece of list she has left and we discover the truth.
According to Michelle Graham-Clare, Marketing Director of McDonald’s for the United Kingdom: “We are proud to launch “The Alternative Christmas list”, “he adds, which will serve many families in the country to enjoy free and fun activities in the days before Christmas. Christmas, and also to support BBC Children with financial contributions at a time when they need it most.”
The McDonald’s Christmas commercial soundtrack is a version of Yazzo’s popular song “Only You” and is performed by Becky Hill.
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