The McDonald’s picnic blanket is a smart blanket that brings you food wherever you are.
McDonald’s continues its line of presenting innovative and original products. Although many of these actions do not stop being ephemeral campaigns in specific countries to present in contests, it’s always nice to see them. McDonald’s recently presented a restaurant for bees and Burger King brought us our order for free if we were stuck in a traffic jam. Original ideas but with a clear operative: its diffusion and virality through the network.
Following this path, McDonald’s presents a picnic blanket with which you can place an order wherever you are. An idea that wants to promote the McDelivery service of the restaurant chain.
The action has been developed in Sweden, where the brand has presented the smart picnic blanket so that consumers can enjoy their McDonald’s order. The peculiarity of this blanket is that it has a QR code that is scanned and sends all the geolocation information to the McDelivery service. The system beggins to deliver your order wherever you are.
Via | RedBox