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Nike’s commercial for the Women’s World Cup: “What the Football”

Nike's head agency, Wieden+Kennedy, has been in charge of the advertising campaign

Anuncio de Nike Mundial Femenino 2023 | What the Football

Nike’s funny commercial for the Women’s Soccer World Cup shows the boom that this sport has experienced in a short time.

The Women’s Soccer World Cup arrives in which we will be able to verify the upward trend that this sport is experiencing. A key event for the impact on future generations and brands do not want to miss out on the opportunity. The Adidas commercial for the Women’s World Cup has already struck the first blow, followed by the technical odyssey of the Orange women’s commercial changing the movements of the players for their male counterparts.

One of the brands that best knows how to read the moment is Nike. The American multinational gave the first blow on the table with that mythical “Dream Further” for the Women’s World Cup in France in 2019. Now it is launching its new campaign to show us the boom that this sport has experienced in a short time.

“What the Football” is the title of Nike commercial for the Fifa Women’s World Cup. It has been created by the Wieden+Kennedy agency and aims to set the stage for the paradigm shift in the world of football.

The piece shows us how a father and his daughter observe the 1999 World Cup final in the USA, one of the first iconic moments of women’s soccer. In the final, the North American team won against China thanks to a penalty goal by Brandi Chastain. At the celebration, the father slips, falls to the ground and is left in a coma. 24 years later he wakes up again to realize that everything has changed.

The daughter, now older, brings him up to date on everything. How a new generation of rising stars is on the rise and how there is more competition around the world than ever. Little by little we are seeing the current big stars: Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and Wang Shuang.

All of them tried to get the most precious scepter, that of world champions. A generation of players who will undoubtedly mark the little fans, represented by the granddaughter of the leading father.

Watch | YouTube



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