Pepsi commercial revives The Notorious B.I.G. with an unpublished song
The brand rescues an unpublished song by the rapper talking about Pepsi
Pepsi commercial celebrates 50 years of Hip Hop by paying tribute to The Notorious B.I.G.
Hip hop is celebrating, and it is that the popular musical style turns 50 years old. This musical current born in New York, in the South Bronx and Harlem served as a lifestyle for Afro-Americans and Latin Americans of the time. And it is that hip hop has based its influence on four elements: Rap, DJing, Breaking and Graffiti.
To celebrate, Pepsi has unveiled an advertising campaign honoring hip hop rapper The Notorious B.I.G., who was assassinated in March 1997.
“Pepsi Freestyle” is the title of Pepsi commercial to celebrate 50 years of hip hop. The brand has released a previously unreleased song from rapper The Notorious B.I.G. discovered in 1997 and which refers to Pepsi.
The campaign is a celebration of the life of famed rapper The Notorious B.I.G., who was murdered in March 1997 in Los Angeles. To do this, he has worked with the singer’s family to bring his music to life through virtual and physical experiences and events.
Pepsi commercial pay tribute to hip hop and the legacy of The Notorious B.I.G. rescues a song by the rapper discovered in 1997 and that refers to the Pepsi brand. The entire piece revolves around hip hop culture and the visual style of the time, rescuing images recorded by the artist himself.
On the occasion of the 50th anniversary, the brand will launch limited editions of Pepsi Max cans. According to Gustavo Reyna, in a statement: “We always stay on top of culture while listening to music fan favorites, and in the lead up to this momentous cultural occasion, we were told they had Biggie on repeat.”
Watch | YouTube
