Pepsi’s World Cup advert redefines the rules of football from the fans’ perspective. The World Cup is approaching and although Coca-Cola is one of the official sponsors, Pepsi couldn’t stay behind. To do so, it has brought in its biggest…
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The Pepsi advert turns a Coca-Cola icon into the protagonist of a story about choice and identity. If there is a historic rivalry in advertising, it is undoubtedly the one between Pepsi and Coca-Cola. Decades of competition have given rise…
Read More »Pepsi reinterprets its classic ads to connect with new generations. In the 1990s and 2000s, it was common for brands to compete over football’s biggest stars for their advertising campaigns. Pelé, Beckham, and Ronaldinho were regulars in memorable ads seen…
Read More »The new Pepsi advert reimagines the pleasure of unapologetically enjoying what we love. Pepsi is launching a new global campaign that encourages us to enjoy what we love and celebrate all our experiences without regrets. And it does so alongside…
Read More »“Chase Cars” is the title of Pepsi’s fun action in which they chase pizza delivery men. Among so many emotional advertising campaigns, about self-improvement or awareness, we were missing some more mischievous creativity, about having fun, about breaking with the…
Read More »Pepsi’s ad to celebrate the start of the NFL season brings us back to the legendary campaign that launched 20 years ago. Pepsi’s “We Will Rock You” advert is undoubtedly one of the greatest campaigns in history. Released in 2004…
Read More »Pepsi’s best commercials are relaunched to celebrate the brand’s 125th anniversary. Historically in the world of advertising there have always been two brands that have tried to compete with each other. Adidas and Nike, Apple and Microsoft, McDonald’s and Burger…
Read More »Pepsi commercial celebrates 50 years of Hip Hop by paying tribute to The Notorious B.I.G. Hip hop is celebrating, and it is that the popular musical style turns 50 years old. This musical current born in New York, in the…
Read More »Pepsi’s Bad Bunny commercial kicks off the summer campaign and announces a deal with Apple Music. If there is a common denominator in Pepsi’s great advertising campaigns, it is the collaboration with great music stars. And it is that the…
Read More »The new Pepsi logo recovers the essence of the brand from the 80s. Pepsi celebrates 125 years. Little did pharmaceutical chemist Caleb Davis Bradham think when he sold his drink in New Bern, North Carolina, which 125 years later would…
Read More »Pepsi’s billboard wants to show that its corporate color is more refreshing than the competition’s red. The advertising competition between Pepsi and Coca-Cola has taken another small step in this fascinating story of brand rivalry. And it is Pepsi, the…
Read More »The Pepsi advert for the Qatar World Cup reminds us of the best advertising campaigns of the 90s. Historically, World Cup events have generated large publicity campaigns in the sector. We all remember the mythical Nike “Airport” with the Brazilian…
Read More »This are the best World Cup commercials ever. The World Cup is the sporting event par excellence along with the Olympic Games. Everyone watching TV, internet and mobile. But a World Cup does not live only on the competition on…
Read More »Pepsi’s trailer to announce the Super Bowl Half Time Show features the five biggest rap stars who will perform at the event. The Super Bowl is drawing near and brands are beginning to make a move. Not long ago it…
Read More »Pepsi covers “Grease” to launch a limited edition of its 50s-inspired can called “Soda Shop” After the summer, it’s time to meet again at the institute, more specifically at Rydell High, the famous institute from the film Grease, the classic…
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