“Your Goodness is Your Greatness” is P&G’s emotional commercial for the Tokyo Olympics.
Procter and Gamble (P&G) is undoubtedly the brand with the best advertising campaigns for the Olympic Games. Official Olympic Partner of the event since 2012, its advertising campaigns for the Olympic Games have marked a turning point in the world of advertising.
Has two ads in the top five Olympic Games commercials; and her first ad campaign titled “Thank You, Mom” was the best commercial of the decade for Eslogan Magazine. Now they present a new campaign for the Tokyo Olympics.
“Your Goodness is Your Greatness”is the title of P&G’s commercial for the Tokyo Olympics. An event that was canceled last year due to the pandemic and that this year has kept the whole world in suspense. It was not until the Prime Minister, Joshihide Suga, has stood firm in his willingness to carry out the competition this summer.
P&G’s commercial for the Olympic Games focuses on those athletes who have inspired others through their actions. We see it through parents, who are proud of their child athletes who have made a positive difference by showing their courage in and out of the stadiums.
So we see American athlete Allyson Felix, a six-time Olympic gold medalist; Elena Delle Donne, American basketball player and Olympic gold medalist; or the Japanese Shingo Kunieda, a two-time gold medalist in wheelchair tennis at the Paralympic Games. According to Marc Pritchard, P&G Chief Brand Officer: “When those dreams were put on hold in 2020, we were inspired by the incredible athletes who put aside frustration to step up and serve their communities.”
P&G’s campaign for the Tokyo 2020 Olympic Games will include a series of documentaries created with the IOC. Under the name “Good is Gold” it will collect moving stories of four aspiring athletes in their fight against inequality.
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