Volkswagen’s commercial makes use of Star Wars imagery to promote its ID-Buzz electric model.
Volkswagen and Star Wars have a special relationship. Not surprisingly, one of the best Volkwsagen adverts is the one starring a little Darth Vader wanting to use force.
Now, for the premiere of the Obi-Wan series, the brand has wanted to pay homage to its past by using other Star Wars characters. In this case, the famous androids C3PO and R2D2 announce ID Buzz, a fully electric model from the German brand.
Volkswagen commercial to promote Obi Wan Kenobi
“Start With a Smile” is the title of Volkswagen’s commercial to promote the Obi-Wan series. It has been made jointly with LucasFilm and its subsidiary Industry Light & Magic, in charge of the special effects of the space saga.
Volkswagen’s commercial places us on the set where the Obi Wan Kenobi series is filmed. Suddenly C3PO and R2D2 appear arguing about R2D2’s new “friend”, the German brand’s ID Buzz molding. The talk ends when the car lights up and inside we see actor Ewan McGregor.
Volkswagen’s commercial aims to reach new customers by giving its brand an emotional charge to boost its global vehicle electrification strategy.
According to Klaus Zellmer, Head of Marketing and Sales at Volkswagen: “With this collaboration we unite two powerful global brands and generations of fans who grew up with their respective icons. We are truly delighted with this unique creative collaboration. By joining forces, we will have the opportunity to connect with new target groups when it comes to electric mobility, innovation and digitalization.”
For his part, actor Ewan McGregor added: “I’ve always been a Volkswagen enthusiast my whole life. Ever since I got my first Volkswagen when I was 16. And I’ve been collecting them ever since. The Buzz ID really has character. That’s unusual for a new car and it puts a smile on my face. I think it’s a really happy car.”
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