The collaborative collection of Netflix and Lacoste
The BETC agency launches this advertising campaign combining the two brands
The collaborative collection of Netflix and Lacoste combines the famous crocodile with some of the themes of the Netflix series.
The popular fashion brand Lacoste has been launching collaborative collections with other brands for a long time. He started with Polaroid launching a clothing collection inspired by the designs of Paul Giambarba and continued with another collaboration with Minecraft, the popular video game.
Now he continues in his line of uniting his brand with pop icons and they have launched another collaborative collection with the popular Netflix streaming platform. The agreement consists of making clothes from the most iconic Netflix series.
The collaborative collection of Netflix and Lacoste has been devised by the BETC agency and the pieces, produced by Partizan. Lacoste has made garments that combine the popular crocodile with the universe of several of the most popular series. So we see garments from “The Bridgertons”, “La Casa de Papel”, “Stranger Things”, “Sex Education”, “Elite” or “Lupin”.
The Netflix and Lacoste collaborative collection associates the Lacoste logo with iconic images from the series. In the “Stranger Things” collection, the crocodile appears with the face of the Demogorgon, in “The Brigertons” it appears with a huge wig and for “Sex Education”, on a bicycle.
According to Netflix, in a statement: “Lacoste has had carte blanche to work with the codes of our most recognized series, selected for the values they promote and the diversity of audiences. We believe that products can be a very powerful medium for telling stories and represents a unique opportunity to combine the worlds of fashion and entertainment”
For her part, Lacoste Deputy CEO Catherine Spindler commented: “We are delighted with this collaboration, which represents a unique encounter between our respective worlds and between two world references for creativity and innovation that have the ability to create communities made up of people from different backgrounds. very different”.
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