Inteligencia Artificial

Dove’s campaign adapts its “Real Beauty” to counter AI-generated beauty ideals. Dove is undoubtedly one of the most impactful brands in advertising. Its “Real Beauty” campaign, launched over 20 years ago, forever redefined the way brands talk about female beauty.…

It is possible to prevent Meta from using my data to train AI — just follow these steps. Starting on May 27, 2025, Meta will begin using your personal data to train its AI. This includes all data stored on…

Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo. However,…

McDonald’s Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are…

The Toys ‘R’ Us advert has been used with Sora, the generative artificial intelligence platform. Artificial Intelligence has arrived in the world of advertising to stay. Many brands have used the benefits of AI to carry out their advertising campaigns.…

Heinz’s cookbook aims to teach Artificial Intelligence to better display its recipes. That artificial intelligence is here to stay is a fact. Which is still a green technology and in the process of maturing, too. But that doesn’t let brands…

The Under Armour commercial is the definitive motivational speech that has been created with Artificial Intelligence. That Artificial Intelligence is here to stay is a fact. That brands are experimenting with it, too. Surrounded by controversy and in full discussion…

McDonald’s advert made with ChatGPT brings artificial intelligence to classic Burger King competition. In the world of advertising, historically there have been two brands that have competed with each other for market share. Coca-Cola and Pepsi, Adidas and Puma, Apple…

The Citroën campaign generates through artificial intelligence paintings of the great French artists and the brand’s cars. Artificial intelligence has burst onto the creative scene and is called to be a “game changer” in the world of marketing and advertising.…

How we can improve our productivity with artificial intelligence. Ten websites and extensions. Artificial intelligence is undoubtedly being the great protagonist of this 2023. One of its champions is the popular ChatGPT platform that was launched on November 30, 2022…