Lays commercial for the Women’s World Cup: “Taste of Greatness”
The brand's internal creative agency has been in charge of the advertising campaign
Lays commercial for the Women’s Soccer World Cup turns the players into brand snacks.
The Women’s Soccer World Cup arrives and brands continue to launch their advertising campaigns. After the announcement of Nike, Adidas, Fox Sports and Orange, it is Frito-Lay’s turn as the official sponsor of the US team.
And it is that the popular potato and snack brand such as Doritos, Cheetos or Lay’s wants to inspire the next generation of players in its advertising campaign for the Women’s Soccer World Cup.
“Taste of Greatness” is the title of Lays commercial for the Women’s Soccer World Cup. The Official Sponsor of the US National Team wants to showcase the greatness of women’s soccer to inspire the next generation of women.
The piece shows a mother sharing her love for soccer with her daughter, introducing her to the action and fun of the beautiful sport using the brand’s snacks. Mixing animation and reality, we see notable players of the American women’s soccer team, both past legends and current players. The avatars have been created using 3D body scanning.
According to Brett O’Brien, director of marketing for Frito-Lay North America: “Frito-Lay is built on bringing true joy to life’s special moments. We look forward to delighting women’s soccer fans in the US with our new campaign uniting women’s football icons and current stars.”
Watch | YouTube
