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Lidl’s Christmas commercial is a tribute to the Big Lebowski

"Mark the difference" is the title of the Lidl Christmas commercial made by the agency TBWA/Spain.

Anuncio de Navidad de Lidl | El Gran Lebowski

Lidl’s Christmas commercial pays homage to the character from the movie “The Big Lebowski”

The Christmas commercials continue to be released and little by little the big brands put all their cards for the Christmas campaign. One of the sectors with the most activity is that of supermarkets and brands such as Aldi or M&S have already launched their campaigns.

Christmas is usually for some a quite stressful time. Buying gifts or preparing lunches and dinners typical of these holidays can end the patience of more than one. This Lidl Christmas commercial starring an updated version of “The Big Lebowski” is addressed to all of them.

“Mark the difference” is the title of the Lidl Christmas commercial made by the agency TBWA/Spain. In it we will meet a current alter ego of the protagonist “The Dude” from the movie “The Big Lebowski” and played by Jeff Bridges.

This character contrasts with all the stress that is being experienced in the city: Santa Claus on motorcycles, crowded traffic, capricious children and various other images of hysteria; ideal to drive more than one crazy.

The carefree attitude of the protagonist invites us to relax this Christmas with the brand’s products. And it is that Lidl’s Christmas commercial affects three fundamental axes: the best value for money in products, the shopping experience and its commitment to tomorrow.

Watch | YouTube


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One Comment

  1. The spot is created by the german agency Scholz & Friends Commerce (Hamburg).
    Not tbwa.
    Produced by 27 kilometers in a romanian studio near bukarest.
    Director was Joschka Laukeninks and DOP Eike Rieche.

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