Nike’s 3D billboard takes advantage of this amazing technology to recreate the Nike Air Max.
In Tokyo, in the Shinjuku area there is an interactive billboard measuring 154 square meters. His staging surprised passers-by as a huge realistically animated cat appeared to emerge from the site.
Now, Nike has occupied the space to commemorate the 35th anniversary of the Nike Air Max, which is celebrated every March 26. This year, the American multinational wanted to amaze the inhabitants of Tokyo.
To do this, it benefited from the technology behind the most famous interactive billboard in the world, equipped with state-of-the-art 4K panels. They created a 3D billboard that would fit the billboard billboard in Shinjuku. Nike’s campaign to celebrate the 35th anniversary of the Nike Air Max showcases the iconic orange box to reveal the many styles we can get by combining colors and aesthetics.
As a tribute to Nya, the cat who made the billboard popular around the world, Nike shows off her paw as she crawls into the box. The Nike campaign will be in effect from March 21 to 27 to commemorate the Nike Air Max.
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