Publicidad exterior

The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest…

The Lynx campaign is a provocative and playful outdoor advertising initiative. Deodorant brands aimed at male audiences often have a cheekier tone than their female counterparts. This is the case with Old Spice, Axe, and Lynx, which have established a…

Heinz’s billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it. Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion…

This week begins the Cannes Advertising Festival, the festival par excellence of advertising. For yet another year, the Cannes Advertising and Creativity Festival is once again the focus of attention in the advertising world. It is here where the prizes…

McDonald’s advert made with ChatGPT brings artificial intelligence to classic Burger King competition. In the world of advertising, historically there have been two brands that have competed with each other for market share. Coca-Cola and Pepsi, Adidas and Puma, Apple…

Decathlon’s action in Canada is called “Stolen Discount” and offers you a discount if your bike has been stolen. When it comes to creating original advertising campaigns, creatives have no limits. They literally have the world to do whatever they…

Dove’s billboard is a denunciation of the harmful beauty standards that young women consume. Dove’s fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization in video…

“Foodtruck Billboard”, McDonald’s has turned a billboard into a Food Truck to present its new hamburger. Outdoor advertising is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative…

“Deals stuck in time” is the original McDonald’s campaign with which you can recover deals from the past. Inflation has undoubtedly been one of the worst news at the end of 2022 and is still taking center stage in 2023.…

The controversial BrewDog billboard placed in London criticizes the celebration of the World Cup in Qatar. This start of the decade is not propitious for big events. First there were the postponed Tokyo Olympics Games that were held against the…

Adidas’ funny campaign offers you discounts if you catch the athletes. Despite being one of the oldest means of advertising, outdoor advertising does not stop getting the most out of creative ideas. Just when you think you’ve seen it all,…

Pepsi’s billboard wants to show that its corporate color is more refreshing than the competition’s red. The advertising competition between Pepsi and Coca-Cola has taken another small step in this fascinating story of brand rivalry. And it is Pepsi, the…

Heineken’s outdoor advertising campaign in Australia is an ingenious move on billboards. Outdoor advertising is a format that gives creatives a lot of play. Over time we have seen many original actions that have left us speechless. But, how do…

Nike’s 3D billboard takes advantage of this amazing technology to recreate the Nike Air Max. In Tokyo, in the Shinjuku area there is an interactive billboard measuring 154 square meters. His staging surprised passers-by as a huge realistically animated cat…

 “The Vampire Poster” is the original way to promote “The Passage”, the new Fox series. The outdoor advertising does not stop surprising us. We have always liked that brands devote their creative resources to the realization of outdoor advertising…