The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with “The Kids Are Not Alright”
Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook Promise was born. With the desire to “honor all victims of armed violence,” its mission is to train students so that they know how to detect those signs that may lead them to take any desperate action. For this, it has carried out numerous advertising campaigns that have impacted the consumer. This is the case of “Evan” or the famous “Point of View”.
The latest Sandy Hook Promise advertising campaign alerts to adolescent mental health and the tinderbox that is about to explode. The pandemic has exacerbated anxiety and depression problems for young people, and they can end up leading to shootings, youth violence, suicides and self-harm.
“The Kids Are Not Alright, the new Sandy Hook Promise campaign”
“The Kids Are Not Alright” is the title of the Sandy Hook Promise advertising campaign. These are different pieces that reflect the anxiety, isolation, pressure, boredom or information overload that adolescents are experiencing. The target of the campaign is parents, whom Sandy Hook Promise wants to teach to detect those signs of emotional distress and seek help before it is too late.
According to Nicole Hockley co-founder of the Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook elementary school tragedy: “We may think that children are resilient, but the truth is that children are not okay. More young people are struggling with mental health problems and increased depression and anxiety as a result of the pandemic. And it is our responsibility to listen to them, support them and protect them.”
Studies show revealing data: More than 70% of young people are struggling with mental health problems, and one in four has considered suicide the second leading cause of death among adolescents. And, despite the fact that little by little we are returning to normality, students will have to deal with the stress of a new school year and adaptation to the new environment due to Covid protocols. Therefore, it is important to detect those signals to be able to work on them before it is too late.
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