The last TV Commercial from Carl’s Jr.’s cleanse his image after his controversial campaigns introducing Carl Hardee Sr. in ‘Hamburgers, not Boobs’.
The fast-food company Carl’s Jr. has been conducting controversial advertising campaigns for some time. From sexist ads released on SuperBowl to the latter in which to announce their latest hamburger showed girls in bikini playing volleyball on the border between Mexico and the United States.
The TV Commercial, described as sexist and racist, forced the company to come out with a statement apologizing: “It is simply a fast food ad, if a relationship was made between the ad and the policy, it simply was not our intention”.
The company was quick to erase the videos on their social networks and rethink their marketing strategy. Now they have presented the campaign with which they want to clean their image, titled “Hamburgers, not Boobs” in which they apologize to everybody.
We know more than anyone that building a brand image takes a long time, and at some point must take the first step. We celebrate that Carl’s Jr. tries to change his brand image, we will follow it over time to verify that, effectively this is not in a marketing strategy anymore.
Carl’s Jr.’s father, Carl Hardee Sr., arrives at the company to put order after he vilifies all the company’s credit with excesses that had nothing to do with “values” according to Carl’s Sr.
We hope this TV Commercial from Carl’s Jr. is not only good intentions.