Apple’s commercial about privacy follows the steps of previous campaigns with absurd but very real humor.
Every year, Apple launches advertising campaigns dedicated to highlighting the privacy of its devices. Last year he surprised with Nick Mohammed (“Ted Lasso”) as the lead; and the previous one with “Data Auction” the data auction between companies.
This time they offer us a tour of a waiting room where a voice-over will narrate all the details of the users. The campaign will be adapted to each country.
“The Waiting Room” is the title of the Apple commercial made by the agency TBWA Media Arts Lab. It has been directed by Craig Gillespie and the actress who narrates the piece is Jane Lych, actress of the series Glee.
The piece places us in a waiting room at a health center where the voice-over reveals each patient’s secret. From hygienic habits to knowing who has hemorrhoids, who is going to get their period or who has sleep problems. A whole string of information that ends when we find a user with an iPhone, thus communicating that Apple does not market with the data of its users.
The privacy is one of the added values of Apple devices. The health data featured in the Apple ad has been shared by users in unsafe apps. The company emphasizes data protection and has released a white paper detailing data encryption for the Health app on iPhone and Apple Watch devices.
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