Dove

Advertising

Dove’s campaign promotes diversity in the world of gaming

Dove’s campaign aims to fight discrimination in the world of gaming and presents 15 different styles for afro hair. Personal care brand Dove continues its initiative to represent real beauty. One of the sectors that the brand has detected as…

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Marketing

“Bellas (P)artes” Dove’s campaign reinterprets great works

Dove’s campaign reinterprets great pictorial works with real women’s bodies. Dove is undoubtedly the brand that has been trying the longest and best to make real beauty representative in all media. Whether in the world of advertising, media or gaming,…

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Mejores Anuncios de 2023

Dove commercial bets on real beauty in video games

Dove’s commercial follows the campaign to faithfully represent women in video games. In the world of video games and gaming, 74% of women do not feel represented in female characters. It’s a sector that has historically hypersexualized them, and despite…

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Mejores Anuncios de 2023

Dove’s billboard made of syringes: “Injectable Billboard”

Dove’s billboard is a denunciation of the harmful beauty standards that young women consume. Dove’s fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization in video…

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Advertising

Dove’s campaign against beauty filters on TikTok

Dove’s campaign is a call not to use TikTok’s popular “Bold Glamour” filter that distorts real beauty. Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use…

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Advertising

Top 10: Ten Best Commercials of 2022

We have chosen the ten best commercials of 2022. Discover the best advertising campaigns and adverts that have been released this 2022. We could define 2022 as the year of a return to normal practice. After an apocalyptic 2020 and…

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Las mejores campañas de publicidad de Dove

Dove’s advert against hypersexualization in video games

“Real Virtual Beauty” is Dove’s advert claiming real beauty in video games. In 2004, Dove relaunched its communication under the #RealBeauty concept. In this time, the brand has focused on representing real beauty, fleeing from stereotypes in women. Now, he…

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Advertising

Dove’s emotional campaign helps cope with the pressure of postpartum

The Dove campaign wants to give mothers the help they need to cope with the pressures of motherhood. Dove is running multiple ongoing advertising campaigns. We recently talked about “Toxic Influence” to raise the self-esteem of young people and know…

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Reportajes

The best commercials about motherhood

Peace Within Chaos: We Analyze The Best Commercials About Motherhood. Advertising is nothing more than the combination of what the brand wants to communicate with the personal experiences of the creative person who carries out the campaign. This ability to…

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Las mejores campañas de publicidad de Dove

“Toxic Influence” Dove’s campaign talks about toxicity in Social Media

Dove’s campaign talks about toxicity in social networks in one of the best campaigns of the year. Dove has done it again. Without a doubt, she presents us with one of the best adverts of 2022. And she does it…

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Publicidad

The best mental health commercials

A compilation of the best mental health commercials that we can find today. Mental health is that state of balance between oneself and their socio-cultural environment. This state guarantees our labor, intellectual and relationship participation that allows us to achieve…

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Best Commercials of 2022

Dove’s imperfect soaps in tribute to women’s skin: #RealSoaps

Dove imperfect soaps have crevices in tribute to the true beauty of the skin. In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual beauty canons…

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Publicidad

Dove’s campaign wants to hack the ad industry from inside

The Dove campaign is titled “It’s on Us” and continues the #ShowUs initiative by hacking model castings from the ad industry. Undoubtedly, Dove is one of the brands that has managed to find its own distinctive path in advertising. She…

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Publicidad

“America the Beautiful” is Dove’s allegation against racism

Dove’s announcement is an allegation against racism in the United States George Floyd’s death continues to resonate strongly in society. The brands have raised their voices and show their full support to those who are suffering racism anywhere on the…

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Publicidad

TOP 10: Best commercials of the decade (2010-2020)

Un listado con los diez mejores anuncios de la década. Desde el 2010 hasta 2019 según nuestro criterio. Las mejores campañas de publicidad y spots que se han estrenado esta década. El 2019 acaba y con el cerramos una década…

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