Dove’s commercial follows the campaign to faithfully represent women in video games. In the world of video games and gaming, 74% of women do not feel represented in female characters. It’s a sector that has historically hypersexualized them, and despite…
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Dove’s billboard is a denunciation of the harmful beauty standards that young women consume. Dove’s fight against artificial beauty continues. To do this, it has covered many fields, such as the fight against beauty filters on TikTok, hypersexualization in video…
Read More »Dove’s campaign is a call not to use TikTok’s popular “Bold Glamour” filter that distorts real beauty. Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use…
Read More »We have chosen the ten best commercials of 2022. Discover the best advertising campaigns and adverts that have been released this 2022. We could define 2022 as the year of a return to normal practice. After an apocalyptic 2020 and…
Read More »“Real Virtual Beauty” is Dove’s advert claiming real beauty in video games. In 2004, Dove relaunched its communication under the #RealBeauty concept. In this time, the brand has focused on representing real beauty, fleeing from stereotypes in women. Now, he…
Read More »The Dove campaign wants to give mothers the help they need to cope with the pressures of motherhood. Dove is running multiple ongoing advertising campaigns. We recently talked about “Toxic Influence” to raise the self-esteem of young people and know…
Read More »Peace Within Chaos: We Analyze The Best Commercials About Motherhood. Advertising is nothing more than the combination of what the brand wants to communicate with the personal experiences of the creative person who carries out the campaign. This ability to…
Read More »Dove’s campaign talks about toxicity in social networks in one of the best campaigns of the year. Dove has done it again. Without a doubt, she presents us with one of the best adverts of 2022. And she does it…
Read More »A compilation of the best mental health commercials that we can find today. Mental health is that state of balance between oneself and their socio-cultural environment. This state guarantees our labor, intellectual and relationship participation that allows us to achieve…
Read More »Dove imperfect soaps have crevices in tribute to the true beauty of the skin. In 2004, Dove underwent a complete brand communication overhaul under the #RealBeauty concept. With a historic campaign, she represented women far from the usual beauty canons…
Read More »The Dove campaign is titled “It’s on Us” and continues the #ShowUs initiative by hacking model castings from the ad industry. Undoubtedly, Dove is one of the brands that has managed to find its own distinctive path in advertising. She…
Read More »Dove’s announcement is an allegation against racism in the United States George Floyd’s death continues to resonate strongly in society. The brands have raised their voices and show their full support to those who are suffering racism anywhere on the…
Read More »Un listado con los diez mejores anuncios de la década. Desde el 2010 hasta 2019 según nuestro criterio. Las mejores campañas de publicidad y spots que se han estrenado esta década. El 2019 acaba y con el cerramos una década…
Read More » #ShowUs is the latest Dove campaign that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a…
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