Packaging
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Toblerone, forced to remove the mountain from its logo. Why?
Las leyes suizas obligarán a la mítica marca a modificar el logotipo para eliminar el mítico monte Cervino de su packaging. Brand and packaging lovers are mixed up these days. The reason? One of the most recognizable packaging in the…
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Absolut redesigns its bottle since its launch in 1979
Absolut redesigns its iconic bottle, its biggest update since it was launched in 1979. The Absolut Vodka brand is undoubtedly one of the icons of our time. And his bottle an icon, at the height of the fame and knowledge…
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McDonald’s alphabet with its logo and packaging
“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most…
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Heinz labels made with people’s drawings: “Heinz Draw”
Heinz asked people to draw ketchup, and they have applied the result to their packaging with “Heinz Draw Ketchup” When we talked about Coca-Cola’s “Alphabet” campaign, we made reference to the fact that the multinational’s bottle is one of the…
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The original advertising support of Del Valle natural juices
The original advertising support of the Del Valle’s natural juices in a supermarket. The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products…
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The Heineken campaign creates a personalized beer for tourists
The latest Heineken campaign: “A ‘Dam Fresh Heineken” creates a personalized beer for tourists arriving in Amsterdam. It’s curious the last campaign of Heineken to address the young tourists who travel to Amsterdam on holidays. The multinational has detected that many…
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‘Nutella Unica’ creates seven million of Nutella different packaging
Nutella has launched a new marketing campaign called ‘Nutella Unica’ where it has created seven million different Nutella packagings. Nutella, the chocolate cream brand created by Michele Ferrero in 1965 created a fantastic marketing campaign recently where you could customize the…
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